Kellani Brand Identity

Overview

Kellani needed an identity that would look sharp as a tiny app icon and just as strong on a full-width website header. The answer was a geometric K monogram inside a circle, paired with a heavy, condensed wordmark.

The challenge

Create a mark that works in a single colour, scales from favicon to signage and feels confident without being loud.

What I did

• 1

  Built the K from a single stroke weight so it stays crisp at every size.

• 2

  Enclosed the letter in a circle to give it a badge-like presence for avatars and stamps.

• 3

  Set the wordmark in a bold condensed sans to match the weight of the monogram.

• 4

  Delivered positive and reversed versions plus transparent PNG and vector files.

Gallery